Tips For Better Promo Photos

Tips For Better Promo Photos

The April/May 2013 issue of CMA Close Up offers plenty of advice from top photographers on how to shoot the strongest possible publicity photos. Of course, it’s much easier to make mistakes. Based on observations shared by Russ Harrington, Juan Pont Lezica, David McClister and Jim McGuire, here are a few things to avoid:

  • Pure white clothing. It doesn’t photograph particularly well.
  • Pure black clothing. If you must evoke the Johnny Cash vibe, some subtle variations or a texture to reflect some light can help significantly.
  • Clichés. Stay away from overused poses, scenes and environments. How many brick walls, train tracks and run-down buildings can an audience take?
  • Uninteresting framing, especially of groups. Surely you can be more creative than assembling everyone into a horizontal straight line of heads and bodies.
  • Anything boring. You’ve got to move your audience. In an industry where image is everything, make sure your images are doing you and/or your artist justice
Hunter Hayes by Juan Pont Lezica

Hunter Hayes by Juan Pont Lezica

Dailey & Vincent by Jim McGuire

Dailey & Vincent by Jim McGuire