The Vinyl Church: Why Eric Church Released ‘Caught in the Act Live’ on LP

The Vinyl Church: Why Eric Church Released ‘Caught in the Act Live’ on LP

By Randy Rudder

church-album

The CMA Close Up June/July 2013 issue’s feature on the revival of vinyl releases mentioned a number of current and vintage Country LPs being released, particularly on April 20, Record Store Day. Eric Church was :  Caught In The Act: Live was already available via digital download and on CD, so why go back to an old-school technology as well? Church’s manager, John Peets of Q Prime South, has three good reasons:

  1. “Number one is the support of independent retail. The mom-and-pop stores and small chains are the heartbeat of music lovers. It is where you can find knowledgeable staffs that can turn you on to music you have never heard of. Music is their business, not one of thousands of products they sell. Being a part of this culture is important to us. We write and sing about the working man, so we should be in business with the little guys – the working men and women who labor every day, betting on the music in the crushing shadows of corporate monoliths.
  2. “Eric is an album artist. He has always said he is not interested in recording singles and hoping he has an album, but rather recording a great album and hoping we have singles. A vinyl release reinforces this position. The listening experience is different. It takes a lot of effort to skip around, so it is most often listened to in the sequence that the artist intended. We pore over sequencing. How a collected group of songs make you feel, what the overall message the album is communicating, is important to us. To an album artist, a song can be akin to a Gandhi quote: It may be enlightening but pales in comparison to the context in which it was expressed.
  3. “Finally, there is a pride factor in owning vinyl. It feels a bit like a badge of honor. What music we like can be a pretty big piece of showing others what type of person we are or who we aspire to be.”
By CMA