SONY MUSIC NASHVILLE ENTERS NEW INTERACTIVE RADIO PARTNERSHIP
Sony Music Nashville today launched a first-of-its-kind partnership with Seattle-based Quu Interactive, a company that produces interactive and customized platforms for radio on computers and mobile devices and inside motor vehicles.
The deal is significant for Sony, because it is a new way for the label to push out artist information along with station airplay on Quu’s network of hundreds of radio stations, radio websites and mobile apps.
Quu’s capabilities allow Sony to use, for example, the interior radio displays inside motor vehicles to pre-program and geo-target information on local tour dates, media appearances, breaking news, album releases, point-of-sale information and more. This information can be directly tied to an artist’s song playing on the radio.
The Quu service also integrates artists’ social platforms, including Twitter, so that fans can hear from or about them while listening to their songs. Display ads, videos and images featuring these artists can also be displayed and targeted with the songs.
“Quu’s service provides an enormous promotional opportunity for our artists and the label to customize and geo-target an artist’s message with a 360-degree approach, bringing together the full fan experience of albums, tours, artist offerings, and information in a new and innovative way utilizing the outstanding reach of radio,” said Gary Overton, Chairman and CEO of Sony Music Nashville, and CMA Board member. “Now, as consumers listen to Kenny Chesney, Miranda Lambert, Brad Paisley and Carrie Underwood on their car radios, one of the main points of radio airplay, we have the ability to inform them about where to see or hear from their favorite Sony Music Nashville artists next.”