CMA AWARDS DOMINATES TV RATINGS

CMA AWARDS DOMINATES TV RATINGS

“The 47th Annual CMA Awards” scored huge victories in the television ratings Wednesday night, winning viewers by wide margins in each half-hour of the 3-hour televised live event while setting a range of new viewing records.

  • George Strait wins Entertainer of the Year at "The 47th Annual CMA Awards," live Wednesday, Nov. 6 at the Bridgestone Arena in Nashville and broadcast on the ABC Television Network. Photo: John Russell/CMA

    George Strait wins Entertainer of the Year at “The 47th Annual CMA Awards,” live Wednesday, Nov. 6 at the Bridgestone Arena in Nashville and broadcast on the ABC Television Network. Photo: John Russell/CMA

    The ABC Television Network telecast was up by double digits from last year’s telecast (13.7 million and 3.8/10 on 11/1/12), gaining 21% in Total Viewers and 24% in Adults 18-49.

  • The CMA Awards also drew its biggest audience in four years, making it the second-most-watched broadcast in eight years. In addition, the show was up 41% year to year with Men 18-34 (3.1/10 vs. 2.2/8) to a nine-year high – since 2004.
  • The telecast beat runner-up CBS (9.3 million and 2.2/6) by 7.3 million viewers and by 114% in Adults 18-49.
  • In fact, ABC swept the evening, finishing No. 1 in Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11. In viewers and young adults, it was ABC’s first victory on the opening Wednesday of any sweeps period in six years.
  • The telecast has helped ABC deliver its most competitive Wednesday start to a season in six years, finishing No. 1 in Adults 18-49 on five of the first seven weeks.
  • The Network marked its most-watched Wednesday in four years and its top Adult 18-49 number on the evening in two years.
  • Keith Urban greets fans at "The 47th Annual CMA Awards," live Wednesday, Nov. 6 at the Bridgestone Arena in Nashville and broadcast on the ABC Television Network. Photo: Caitlin Harris

    Keith Urban greets fans at “The 47th Annual CMA Awards,” live Wednesday, Nov. 6 at the Bridgestone Arena in Nashville and broadcast on the ABC Television Network. Photo: Caitlin Harris

    The CMA Awards was Wednesday’s No. 1 most social TV program with 1,667,680 tweets and 2.8 tweets per unique user.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

By CMA