CMA AWARDS DOMINATES TV RATINGS
“The 47th Annual CMA Awards” scored huge victories in the television ratings Wednesday night, winning viewers by wide margins in each half-hour of the 3-hour televised live event while setting a range of new viewing records.
The ABC Television Network telecast was up by double digits from last year’s telecast (13.7 million and 3.8/10 on 11/1/12), gaining 21% in Total Viewers and 24% in Adults 18-49.
- The CMA Awards also drew its biggest audience in four years, making it the second-most-watched broadcast in eight years. In addition, the show was up 41% year to year with Men 18-34 (3.1/10 vs. 2.2/8) to a nine-year high – since 2004.
- The telecast beat runner-up CBS (9.3 million and 2.2/6) by 7.3 million viewers and by 114% in Adults 18-49.
- In fact, ABC swept the evening, finishing No. 1 in Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11. In viewers and young adults, it was ABC’s first victory on the opening Wednesday of any sweeps period in six years.
- The telecast has helped ABC deliver its most competitive Wednesday start to a season in six years, finishing No. 1 in Adults 18-49 on five of the first seven weeks.
- The Network marked its most-watched Wednesday in four years and its top Adult 18-49 number on the evening in two years.
The CMA Awards was Wednesday’s No. 1 most social TV program with 1,667,680 tweets and 2.8 tweets per unique user.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.