CARRIE UNDERWOOD NAMED ALMAY’S NEWEST GLOBAL BRAND AMBASSADOR
Multi-Platinum recording artist Carrie Underwood is known for having one of the beautiful faces in Country Music. So it seemed like a perfect fit when makeup brand Almay named her their newest Global Brand Ambassador.
While she has an ever-growing list of accomplishments in the music industry, Almay chose Underwood to be the face of their brand because of her relatability and positive beauty message. “Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,” said Revlon’s Global Chief Marketing Officer, Julia Goldin.
Almay takes pride in their makeup that is specially made for women with sensitive skin, which Underwood appreciates about the brand. “Honestly, I could never be associated with a company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique,” stated Underwood.
As the new Global Brand Ambassador, Underwood will appear in global campaigns featured on television, print, in-store, digital, and social platforms. On Almay’s official website, consumers can learn more about Underwood, see videos and pictures, and even see a list of her favorite Almay products. You can see a behind-the-scenes look at Underwood’s first Almay commercial shoot below.