JANA KRAMER STEALS FOR NATIONWIDE

JANA KRAMER STEALS FOR NATIONWIDE

No, your eyes aren’t fooling you. Yes, that is Country star Jana Kramer swinging into your high-rise window, stealing some tired old items and cartwheeling back into the night even as Nationwide Insurance replaces them with gleaming new stuff.

The company’s new TV commercial reaches out to young-adult renters, who cite theft as their second biggest fear. (No. 1, according to a Nationwide online survey, is fire. Zombie apocalypse is No. 3.) What better way to show how easily things can get ripped off than by casting Kramer as a lithe, leather-clad cat burglar?

“As someone who has rented myself, I know that protecting my belongings is a big priority,” she said. “I loved being a part of this commercial as the concept was really fun to shoot and I think the message is a good reminder to renters.”

Get the message from Kramer herself here:

By CMA