VIDEO: “SONGBIRD” DOLLY PARTON BECKONS VISITORS TO EAST TENNESSEE

VIDEO: “SONGBIRD” DOLLY PARTON BECKONS VISITORS TO EAST TENNESSEE

Nine-time CMA Award winner Dolly Parton helps shine the spotlight on her home state by appearing in an original video created by the Tennessee Department of Tourist Development. The clip features an exclusive, acoustic performance – just Dolly and her guitar – singing her heartwarming song “My Tennessee Mountain Home.”

The video, created to promote the state’s authentic music, scenic beauty and family attractions,is highlighted on Bleubirdblog.com, a popular blog written by (Ms.) James McCoy of Nashville. The three-minute clip is a key asset in the department’s new “Made in Tennessee” branding campaign.

“My Tennessee Mountain Home” features Parton’s performance footage interspersed with images of the McCoy family making their way from their home in Nashville to vacation in East Tennessee. The authentic storyline begins as the music of East Tennessee’s songbird beckons and the family answers by hitting the road and experiencing some of Tennessee’s most iconic sites.

“We are so honored to have Dolly Parton as one of Tennessee’s international ambassadors,” Tennessee Department of Tourist Development Commissioner Susan Whitaker said. “This rendition of Dolly’s song, ‘My Tennessee Mountain Home,’ is a perfect reflection of the natural beauty and spectacular music that makes Tennessee such a wonderful place to visit.”

By CMA