The Country Brand

KELLIE PICKLER SINGS “CATS” ON BROADWAY

KELLIE PICKLER SINGS “CATS” ON BROADWAY

Correction: The popular Black River Entertainment artist sang on behalf of cats on Columbus Circle, which is technically on Broadway in Manhattan, as part of a campaign to help feed those who reside with less...Read full article... »

PLAYABLE POSTERS DEBUT ON MIRANDA LAMBERT TOUR

PLAYABLE POSTERS DEBUT ON MIRANDA LAMBERT TOUR

Crystal Light is kicking off its presenting sponsorship with seven-time CMA Award winner Miranda Lambert and her 30-city ongoing tour by debuting the United States’ first-ever “Playable Poster” at concert venues. Created in partnership with...Read full article... »

VIDEO: “SONGBIRD” DOLLY PARTON BECKONS VISITORS TO EAST TENNESSEE

VIDEO: “SONGBIRD” DOLLY PARTON BECKONS VISITORS TO EAST TENNESSEE

Nine-time CMA Award winner Dolly Parton helps shine the spotlight on her home state by appearing in an original video created by the Tennessee Department of Tourist Development. The clip features an exclusive, acoustic performance...Read full article... »

SARAH DARLING TURNS BOOT DESIGNER

SARAH DARLING TURNS BOOT DESIGNER

Sarah Darling, a longtime brand ambassador for Durango, has expanded her relationship with the company by designing a collection of Western fashion boots for its “Crush” line of footwear. “Sarah has been such an incredible...Read full article... »

CARRIE UNDERWOOD NAMED ALMAY’S NEWEST GLOBAL BRAND AMBASSADOR

CARRIE UNDERWOOD NAMED ALMAY’S NEWEST GLOBAL BRAND AMBASSADOR

Multi-Platinum recording artist Carrie Underwood is known for having one of the beautiful faces in Country Music. So it seemed like a perfect fit when makeup brand Almay named her their newest Global Brand Ambassador....Read full article... »

Brantley Gilbert Has the Right Attitude for Mountain Dew

Brantley Gilbert Has the Right Attitude for Mountain Dew

What does Brantley Gilbert have in common with rappers Joey Bada$$ and Lil Wayne, NASCAR’s Dale Earnhardt Jr., snowboard daredevil Danny Davis, and skateboarders Theotis Beasley, Cody Davis, Tulio de Oliveira, Paul Rodriguez and Carlos...Read full article... »

Miranda Lambert Rides the Milk Wagon

Miranda Lambert Rides the Milk Wagon

Country artists have long been a part of the National Milk Mustache “got milk?” campaign. In her portrait, Lambert looks as though she was at home on her Oklahoma farm, although the wall was a...Read full article... »

Bucky Covington Blazes a Path Toward Fire Safety

Bucky Covington Blazes a Path Toward Fire Safety

Spectacular entrances are traditional at the CMA Awards along the Macy’s Walk of Stars, but it’s safe to say no one will soon top the 2012 arrival of Bucky Covington, who showed up aboard a...Read full article... »